Product-led companies need to adopt a Product Thinking approach to build their products and grow them.
Product Thinking is an approach to building products that puts the user at the center of the process. It involves understanding the user's needs and problems, and then designing solutions that address those needs and problems. Product Thinking is about building products that are not just functional, but also delightful and easy to use. It involves continuous learning and iteration, where the product is refined and improved based on feedback from users.
There are four pillars of Product Thinking that will help you achieve this type of growth
The 4 pillars are:
- Understand the Customers
- Rapid Validation
- Focus on Delivering Value
- Deliver an Exceptional Experience
Watch this on-demand webinar to find out how to implement the four pillars to build products that delight your customers. You'll also learn how to:
- Focus on refining the customer experience of your product on the core value proposition, instead of becoming a feature factory
- Flip the acquisition funnel on its head by understanding the impact of Life Time Value and Retention
- Adopt a sense and respond mindset based on rapid validation of ideas
Learn more about how to build products that delight your customers and deliver value in one of our courses on the Certifed Scrum Product Owner path.