What Certifications Should I Get for Marketing?

As a marketer, you're racing to keep up with all the industry changes. The marketing landscape is experiencing significant transformation. Rapidly evolving technologies—especially AI—are changing how marketers work, with an expectation that we can deliver even faster than before, and with fewer people. Additionally, consumers expect marketers to know and understand their preferences, making mass marketing a thing of the past and hyper-personalization at the forefront. 

Given these shifts, keeping your skills relevant is more important now than ever. Obtaining a new marketing industry certification is a great way to remain relevant and agile, allowing you to learn the necessary skills to thrive in a rapidly evolving field.

Marketing certifications improve your value and relevancy

To be competitive as a marketer, you must have a continuous learning mindset. It's no longer enough to have a bachelor's degree or even a master's degree in Marketing. The industry changes daily, and certifications or microcredentials are a great way to learn a new skill and have training in new and relevant practices that allow you to:

• Measure and optimize marketing performance with metrics
• Innovate and continuously improve
• Stay ahead of industry trends and best practices
• Increase customer value
• Adapt based on feedback
• Accelerate time to market

If you're looking for a new job, industry certifications are a great way to learn and get hands-on practice with the skills that will allow you to take your marketing efforts to the next level and position yourself as a more credible candidate. It's a great way to stand out in a crowded job market.

Even if you have no plans to leave your current marketing job, certifications offer the opportunity to acquire new knowledge, which will help showcase your value to the company. "Seventy percent of companies prioritize skills over degrees," according to a blog post by the recruitment firm Tekwissen. "Practical skills are becoming more important than formal education."

Layoffs are common today, and while the decision may be out of your control, obtaining up-to-date credentials shows your employer that you're willing to go the extra mile. Who knows, maybe that knowledge will land you a promotion!

Whether you're a recent grad or looking to grow as a mid-career professional, you should always be learning. With self-paced online courses and microcredentials, building your skills has never been easier.

What is agile marketing?

Agile marketing is an adaptive and iterative approach to marketing that focuses on flexibility, collaboration, and data-driven decision-making. It borrows principles from agile software development to create a more responsive and customer-centric marketing strategy. 

If you're using traditional marketing approaches, you may not be able to deliver work rapidly enough to meet the ever-changing needs of consumers. Traditional marketers follow detailed plans, work in silos, and have extensive review and approval processes. While this approach worked well a decade or two ago, it's not responsive enough to keep up with today's world.

Data breaches, negative publicity, and the pandemic are all instances when marketers have had to shift gears quickly. Agile marketing departments can easily adapt when the unexpected happens, whereas more traditional organizations may find themselves unable to change gears.

Agile marketing can help the entire marketing department deliver meaningful work to prospects and customers at the right time, and easily pivot when tactics or campaigns don't resonate. This way of working is essential in today's world, where a company's reputation can change in an instant.

Why companies want agile marketers

If you understand agile marketing, you have a skill that's in demand by employers. Companies are looking for people who are open to new ways of working. According to the World Economic Forum's Future of Jobs Report 2025, "Creative thinking and resilience, flexibility and agility are rising in importance, along with curiosity and lifelong learning."

With AI taking over a lot of marketing tasks, employers still need the soft skills that agile marketing brings, and flexibility and agility are exactly what agile marketers bring to the company.

The agile for marketing microcredential

If you'd like to stay at the forefront of your marketing career, Scrum Alliance now offers an on-demand microcredential, Agile for Marketing. 

Through interactive content, real-world case studies, and practical exercises, you will gain an understanding of agile principles, frameworks, and tools for marketers. This self-paced content includes story-based lessons, interactive exercises, and quizzes, allowing you to uncover how agile marketing can help you bring effective, results-oriented ways of working to your team.

Improve your marketing skills with a credential

It's a competitive job landscape for marketers, and obtaining relevant industry certifications will set you apart from the competition. Many companies today prioritize knowledge and credentials over formal degrees without practical application. 

Agile marketing is the expected way of working today to be able to respond to a world driven by emerging technologies and rapidly changing consumer behaviors. By taking the Agile for Marketing microcredential, you'll learn new ways of working to set yourself and your team up for success.

Explore the course