Beginning in 2016, Best Buy Canada radically shifted its approach to delivering value in eCommerce to Technology. Through the use of an iterative agile methodology instead of a linear “waterfall” process, and by shifting its focus from projects to products, the company significantly improved its ability to release new code to production and gained speed and efficiencies throughout its eCommerce sector. Capitalizing on this capability, company leaders estimate a $40M reduction per year in cost of value delivery in addition to the improved time to market, increased incremental revenue, and more robust revenue protection.