Webinar
/ Agile Leadership

The Truth About Resistance

Scrum Alliance |  60m 0s

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Every organization must embrace constant change if it wants to grow, stay competitive, and get better. Unfortunately, with change comes resistance. Why do people really resist change and what can be done about it? To answer this question, we must look beyond common assumptions like, "people just don't want to change" or "people are stubborn." In this presentation we will look at commonly overlooked and misunderstood reasons for resistance, what people are really resisting, and how to communicate and respond in ways that create the space for change to happen. In this interactive session, we will delve deep into the heart of resistance, uncovering its roots and exploring strategies to transform potential obstacles into opportunities for positive momentum.

Key Takeaways

  • Insight into the Psychology of Resistance: Gain an in-depth understanding of the fundamental reasons why people resist organizational change, and the psychological mechanisms at play.
  • Differentiation between Resistance and its Masquerades: Learn how to distinguish between true resistance and other issues that may present similarly, such as fear, uncertainty, and lack of trust.
  • Strategies for Managing Resistance: Discover practical approaches to manage resistance effectively, including communication techniques, empathy-building exercises, and engagement strategies.

About the author

Scrum Alliance
Founded in 2001 by a visionary group committed to the agile movement, Scrum Alliance emerged as a unique, member-driven not-for-profit organization dedicated to advancing agile principles and scrum practices. Enterprises around the world look to us for guidance and training.
We’re committed to equipping professionals and their organizations with the education, skills, and community needed to succeed in today’s ever-evolving workplaces.