Webinar / Scaling Agile

Identifying Customer-Stakeholder Requirements

Mike Northcott |  63m 46s

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According to the Scrum Guide, we know that the 'Product Backlog is an ordered list of everything that might be needed in the product and is the single source of requirements for any changes to be made to the product.' We also know that product backlogs evolve, that requirements never stop changing, and that the product and the backlog that guides its ongoing evolution should be responsive to market dynamics. What Scrum doesn't define is how a Scrum Product Owner and a Scrum Team can identify customer and stakeholder requirements at scale. This webinar explored frameworks that Product Owners can leverage to identify customer and stakeholder requirements, and ensure that these are shared effectively across multiple Scrum Teams.

About the author

Mike Northcott
Mike Northcott is passionate about helping teams get unstuck and moving forward so that they can achieve their greatest ambitions. As an executive consultant with concentration in business, strategy, and innovation, Mike has over 15 years of direct consulting experience with clients large and small across a broad range of industries. In addition to strong analytical and communication abilities, his facilitative skills range from designing and delivering large group (75+ participants) multi-day events, to small, virtual team planning sessions. With a business background that includes line management experience in global marketing, R&D, and supply chain operations, he brings a wealth of practical knowledge and systems thinking to his engagements. As Hewlett-Packard’s VP of Global Operations Strategy, Mike led its $50 billion supply chain social responsibility team, Lean Sigma, and strategic planning functions.